In a strategic move to further elevate the iconic Jordan Brand, Nike has announced the appointment of Jason Mayden as its new Chief Design Officer. With a remarkable track record of creative leadership in the footwear industry, Mayden brings a fresh perspective and a wealth of experience to this pivotal role. His expertise and passion for design are expected to propel Jordan Brand to even greater heights of innovation and desirability..
Mayden’s appointment underscores Nike’s commitment to nurturing exceptional talent and empowering creative visionaries to drive the future of its brands. His journey within the Nike family has been marked by notable achievements, including serving as Vice President of Design for Jordan Brand and playing a key role in shaping the highly successful Air Jordan 35 and Air Jordan 36 sneakers. Mayden’s deep understanding of the Jordan DNA and his innate ability to fuse heritage with contemporary aesthetics make him an ideal fit for this leadership position..
As Chief Design Officer, Mayden will oversee all aspects of Jordan Brand’s design strategy, from concept ideation to product execution. His responsibilities encompass footwear, apparel, and accessories, ensuring that each product embodies the brand’s essence while staying true to its legacy of excellence. Mayden’s mission is to strengthen Jordan Brand’s connection with consumers by delivering innovative designs that resonate with their aspirations and lifestyles..
Commenting on his appointment, Mayden expressed his excitement and gratitude: .
