Johnnie-O, a leading American sportswear brand, has announced the appointment of Dave Schechter as its new Chief Executive Officer (CEO). Schechter brings extensive experience in the activewear and outdoor apparel industries to his new role, having previously held senior leadership positions at Patagonia, Inc. and other renowned brands..
Known for its premium quality performance wear, Johnnie-O has been at the forefront of innovative design and technical excellence since its inception in 2003. The brand’s commitment to craftsmanship and its active, coastal-inspired lifestyle aesthetic have resonated with a loyal customer base. Schechter’s expertise in driving growth and his passion for outdoor pursuits align perfectly with Johnnie-O’s values and ambitious plans for the future..
Prior to joining Johnnie-O, Schechter served as Patagonia’s Vice President of Sales for North America, overseeing the company’s wholesale, retail, and e-commerce operations. His strategic leadership and deep understanding of the outdoor apparel market played a pivotal role in Patagonia’s success. Additionally, he held executive roles at renowned brands like Quiksilver, Inc. and Fox Head, Inc..
Schechter’s appointment underscores Johnnie-O’s commitment to sustainable and responsible practices. Patagonia’s strong emphasis on environmental stewardship and social responsibility aligns with Johnnie-O’s own values. Schechter’s extensive experience in implementing sustainable initiatives will be instrumental in further strengthening Johnnie-O’s position as a socially and environmentally conscious brand..
In his new role as CEO, Schechter will spearhead Johnnie-O’s continued growth and expansion. With his proven track record of driving revenue, building strong teams, and executing successful marketing strategies, Schechter is poised to lead Johnnie-O into a new era of success..
Johnnie-O’s Chairman of the Board, Scott Robinson, expressed his confidence in Schechter’s leadership abilities: .
