**New York-based department store chain Macy’s has opened a series of small-format stores in the Northeast and Western US, as it continues to test the waters in this fast-growing retail sector.**
The company has debuted three Market by Macy’s stores in New York, New Jersey and California, with a further two locations set to open before the end of the year.
The smaller stores are designed to offer a curated assortment of merchandise tailored to the specific needs of each local market. They will stock a range of products, including apparel, accessories, home goods and beauty items.
Macy’s is not the only department store chain experimenting with smaller formats. JCPenney has also opened a number of smaller stores in recent years, and Nordstrom has launched its Nordstrom Local concept, which offers a more personalized shopping experience.
The move towards smaller stores is being driven by a number of factors, including the rise of online shopping and the changing shopping habits of consumers. Smaller stores are often more convenient for shoppers who live in urban areas, and they can also be more cost-effective for retailers to operate.
Whether or not the small-format store concept will be successful in the long term remains to be seen. However, Macy’s is clearly betting that it has the potential to be a major growth driver for the company in the years to come.
**Here is a breakdown of the five Market by Macy’s stores that have opened or are set to open:**
* **Paramus, New Jersey** – The first Market by Macy’s store opened in the Westfield Garden State Plaza mall in Paramus, New Jersey, on October 6, 2023.
* **Roosevelt Field, New York** – The second Market by Macy’s store opened in the Roosevelt Field mall in Garden City, New York, on October 20, 2023.
* **Westfield Topanga & The Village, California** – The third Market by Macy’s store opened in the Westfield Topanga & The Village mall in Canoga Park, California, on November 3, 2023.
* **Smith Haven Mall, New York** – The fourth Market by Macy’s store is set to open in the Smith Haven Mall in Lake Grove, New York, in November 2023.
* **The Shops at Mission Viejo, California** – The fifth Market by Macy’s store is set to open in The Shops at Mission Viejo in Mission Viejo, California, in December 2023..
