**FRAME Unveils Ambitious Growth Strategy with Store Expansion, New Concept and International Focus**
**FRAME**, the contemporary fashion brand known for its denim expertise and elevated wardrobe essentials, is embarking on an ambitious growth journey with a series of strategic initiatives, including a significant number of store openings, the introduction of a new retail concept, and a renewed focus on international expansion.
**Accelerated Store Expansion**
FRAME is ramping up its retail presence with a series of new store openings across key markets. In the United States, the brand recently debuted a flagship store on Melrose Avenue in Los Angeles, joining its existing locations in New York City, Miami, and Dallas. International expansion is also a key pillar of FRAME’s growth strategy, with plans to open stores in London, Paris, and Milan in the coming months.
**New Retail Concept**
To enhance the customer experience, FRAME is introducing a new retail concept that combines its signature denim offerings with an expanded range of ready-to-wear and accessories. The new concept, which will be showcased in the brand’s upcoming stores, aims to provide a more immersive and personalized shopping experience for customers.
**International Focus**
FRAME is doubling down on its international growth ambitions, with plans to expand its presence in key markets in Europe and Asia. The brand is leveraging its strong brand recognition and established distribution network to penetrate new territories and cater to a global clientele.
**Strategic Partnerships and Collaborations**
FRAME is also exploring strategic partnerships and collaborations to accelerate its growth. The brand recently announced a partnership with the global fashion e-commerce platform Farfetch to expand its online reach and tap into new customer segments.
**Sustainable Practices**
FRAME is committed to sustainable practices throughout its operations, from product design to packaging and shipping. The brand utilizes environmentally friendly materials, reduces waste, and supports ethical manufacturing processes to minimize its impact on the environment.
**Leadership and Team**
FRAME is led by a team of experienced executives with a proven track record in the fashion industry. Jens Grede, FRAME’s CEO and Co-Founder, has over two decades of experience in building global fashion brands, including True Religion and Current/Elliott. Erik Torstensson, FRAME’s Creative Director and Co-Founder, brings a wealth of design expertise and a deep understanding of contemporary fashion trends.
FRAME’s ambitious growth strategy positions the brand for continued success in the competitive fashion landscape. With its strong brand identity, innovative retail concepts, and commitment to international expansion, FRAME is well-poised to capture a larger share of the global market and establish itself as a leading destination for premium denim and elevated essentials..
