Google Acknowledges Search’s Bias Towards English and the West

Google has acknowledged that its search engine is biased towards English and the West, and that this can lead to unfair or inaccurate results. In a recent blog post, Google’s head of search, Prabhakar Raghavan, wrote that the company is working to address this issue by making its search algorithm more diverse and inclusive..

Raghavan explained that Google’s search algorithm is trained on a massive dataset of text and code, which is largely written in English. This means that the algorithm is more likely to understand and rank content that is written in English. Additionally, the algorithm is trained on data that is mostly from the United States and Europe, which can lead to a bias towards Western perspectives and cultures..

Raghavan said that Google is working to address this bias by diversifying the data that it uses to train its search algorithm. The company is also working to make the algorithm more aware of different cultures and perspectives..

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