**Macy’s Opens First Small-Format Stores in Northeast, Western US**
Macy’s, the iconic American department store chain, has opened its first small-format stores in the Northeast and Western regions of the United States.
The new stores are located in the following locations:
* **Natick Mall** in Natick, Massachusetts
* **The Mall at Short Hills** in Short Hills, New Jersey
* **Tysons Corner Center** in McLean, Virginia
* **South Coast Plaza** in Costa Mesa, California
* **Stanford Shopping Center** in Palo Alto, California
The small-format stores range in size from 20,000 to 30,000 square feet, significantly smaller than Macy’s traditional department stores, which typically exceed 100,000 square feet.
Despite their smaller size, the small-format stores offer a curated assortment of merchandise, including:
* Women’s and men’s apparel, shoes, and accessories
* Home goods and décor
* Beauty products
* Fine jewelry
The stores also feature a number of amenities designed to enhance the customer experience, such as:
* Free Wi-Fi
* Mobile checkout
* Personal stylists
* In-store pickup for online orders
The opening of these small-format stores marks a strategic move by Macy’s to adapt to changing consumer shopping habits.
In recent years, consumers have increasingly shifted towards online shopping and value-oriented retailers.
To counter these trends, Macy’s is experimenting with new store formats and merchandise strategies to attract and retain customers.
The small-format stores are designed to appeal to customers who want a more convenient and personalized shopping experience than what is typically offered by large department stores.
The stores are also located in affluent areas with high foot traffic, ensuring that Macy’s can reach a broad customer base.
The opening of these small-format stores is a significant step in Macy’s transformation and will be closely watched by the retail industry.
If successful, the small-format stores could provide Macy’s with a blueprint for future growth and help the company remain competitive in the rapidly evolving retail landscape.
**Additional Information:**
* Macy’s plans to open additional small-format stores in the coming months, with a goal of having 50 stores in operation by the end of 2023.
* The small-format stores are expected to generate annual sales of approximately $25 million per store.
* Macy’s is investing heavily in its digital transformation, including the launch of a new mobile app and website.
* The company is also expanding its omnichannel capabilities, allowing customers to shop online and pick up their orders in stores or have them shipped to their homes.
**Source:**
[Macy’s Opens First Small-Format Stores in Northeast, Western US](https://us.fashionnetwork.com/news/Macy-s-opens-first-small-format-stores-in-northeast-western-region,1546088.html).
