Havaianas strong performance in Q1 driven by new store openings
Roberta HERRERA
In the first quarter of fiscal year 2022, Alpargatas, the Brazilian footwear group and owner of Havaianas
Havaianas international sales, those sales outside Brazil, reached 342 million reais (65.5 million euros), representing an increase of 17%.
In the Europe, Middle East and Africa (EMEA) region, Havaianas sales jumped 25%. Wholesale sales even climbed 28% to 85 million reais (16.29 million euros).
Havaianas also benefited from the expansion of its network of stores. At the end of the first half of 2022, the flip-flop brand had 353 mono-brand shops, compared to 239 in the same period a year earlier.
“Havaianas’ new strategy of establishing itself in cities and urban hubs has clearly paid off, and the community of ‘Havalovers’, followers of the brand, is growing at a rapid pace. The unexpected success of the collaboration with the iconic Italian brand Vibram is proof of this. Everything sold out in just 24 hours of online sales,” said the brand in a statement.
In terms of sales volume, Havaianas sold 56 million pairs in the first quarter of 2022. Some 8.9 million pairs were sold worldwide, up 11% compared to the first quarter of 2021. The largest increase in volume was recorded in China, with a 40% year-on-year increase. In Europe, sales volumes increased by 20%.
