”Her unique skill set will be pivotal for Lightspeed as we zero in on our target market of complex SMBs, raise brand awareness, and continue to roll out our flagship retail and hospitality products globally.”

Srinivasan joins the company with more than 15 years of experience in marketing from retail, gaming, consumer products, and technology companies. Most recently, she was at Klaviyo, a SaaS marketing automation technology provider, serving as SVP, global head of marketing. Prior to this, Srinivasan was the chief marketing officer at Owlet Baby Care, leading the global marketing and sales efforts.

Before joining Owlet Baby Care, Kady was Dropbox’s global head of marketing and integrated GTM, where she led marketing for SMBs and consumers. Likewise, Srinivasan served as senior director of growth and integrated marketing for Electronic Arts’ mobile division. She is currently a venture advisor at Relay Ventures and a mentor for Girls Who Code.

“It is an exciting time to be joining Lightspeed,” said Srinivasan. “Now more than ever, the company’s technology plays such an important role in helping complex businesses thrive. I look forward to bringing my tech industry marketing  experience to advancing Lightspeed’s position as one of the world’s most innovative and fast-growing commerce companies. I can’t wait to get started.”

Earlier this year, the company also appointed Ryan Tabone as its chief product and technology officer. Most recently, it promoted JD