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Study: The brand strategy behind Uniqlo’s basics

Study: The brand strategy behind Uniqlo’s basics Translated by Cassidy STEPHENS As UniqloLectraFast Retailing The brand’s linen collection – Uniqlo Firstly, Uniqlo prices are different from country to country. The fashion chain is pursuing a more premium strategy in Europe,…

Flaneur opens new flagship store in Amsterdam

Flaneur opens new flagship store in Amsterdam Amsterdam-based contemporary menswear brand Flaneur has opened a new flagship boutique in Amsterdam.  Flaneur opens new flagship store in Amsterdam. – Flaneur Located in the iconic Museum Quarter at Van Baerlestraat 16, the…