Renowned for its editorials and campaigns featuring iconic photographers such as Steven MeiselKate Moss

This trend was evident with the British brand Jo MaloneZara

The venture into the new category, an addition to the Zara Beauty range, takes the shape of a limited-edition collection entitled ‘Glitter In Gold, Make-Up For Your Hair’, targeting sophisticated party hairstyles. According to the brand, this initial capsule, comprising two products and two accessories, is a “teaser of what the new Zara Hair line has in store for 2024.” The complete offering will encompass a range of “essential” hair care products.

To craft the collection, available on the brand’s website and select physical stores from November 30, Zara collaborated with one of its regular collaborators: the British creative director and stylist Guido Palau, recognized for his work in prestigious publications like VoguePradaBalenciagaSaint Laurent

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“It’s makeup for your hair. With these products, you can bring a different and fun look to your hair for a night out,” explained Pala regarding the concept of the capsule, which includes a gold fixing gel, a shiny effect spray, a set of golden finish hairpins, and a wide-toothed comb in the same hue. Priced at €39.95, the products will be available together in a gift set format.

Moreover, the launch is accompanied by a distinguished ambassador, someone both Zara and Palau have collaborated with on numerous occasions. Kaia GerberCindy Crawford

“I trust no one more than Guido when it comes to my hair,” said the model about her longtime collaborator, whom she’s known since her first fashion editorial.

Founded in 1974, the brand, which presents its financial results jointly with Zara Home