Columbia Sportswear Company, a leading global outdoor apparel, footwear, and accessories company, has announced the appointment of Heather McCreesh as the new President of its Sorel brand. This strategic move is part of Columbia Sportswear’s ongoing commitment to driving growth and innovation across its portfolio of brands..
McCreesh, a seasoned executive with over two decades of experience in the footwear industry, will be responsible for leading Sorel’s continued expansion and success. She brings a wealth of expertise in product development, marketing, and brand management, having previously held senior leadership positions at renowned footwear brands such as New Balance and Timberland..
With her strong track record of driving brand growth and delivering exceptional consumer experiences, McCreesh is well-positioned to guide Sorel on its journey towards becoming a leading global footwear brand. Her appointment reflects Columbia Sportswear’s confidence in the Sorel brand and its potential for long-term success..
McCreesh is energized to join the Columbia Sportswear family and lead the Sorel brand into its next chapter of growth. She is eager to leverage her experience and passion for footwear to further elevate Sorel’s position as a beloved brand among outdoor enthusiasts and fashion-forward consumers alike..
In her new role, McCreesh will work closely with the Sorel team to execute strategic initiatives, strengthen the brand’s presence in key markets, and enhance its product offerings. Her focus will be on driving innovation, delivering compelling marketing campaigns, and forging meaningful connections with consumers..
Columbia Sportswear is confident that McCreesh’s leadership will propel Sorel to new heights, expanding the brand’s reach and building on its strong foundation of quality, style, and performance. As a global leader in the outdoor industry, Columbia Sportswear is committed to supporting its brands in achieving their full potential, and the appointment of McCreesh as President of Sorel is a testament to this commitment..
About Columbia Sportswear Company:.
Columbia Sportswear Company is a leading global designer, marketer, and distributor of outdoor apparel, footwear, accessories, and equipment. The company’s products are sold in approximately 90 countries around the world under a variety of brands, including Columbia, Sorel, Mountain Hardwear, and prAna. Columbia Sportswear Company’s mission is to provide consumers with the most innovative and highest quality products for their outdoor adventures..
