Primlaloft, the world leader in synthetic insulation technologies, is pleased to announce the appointment of Anne Cavassa as President. Cavassa joined Primaloft on June 1, 2023, and is responsible for overseeing all aspects of the company’s operations..
Cavassa has over 25 years of experience in the outdoor industry, most recently serving as President of Mountain Hardwear. She also held various executive roles during her 11 years at The North Face, including Vice President of Apparel, Vice President of Global Direct-to-Consumer, and Vice President of International..
‘Anne is a highly accomplished and respected leader in the outdoor industry,’ said Mike Joyce, CEO of Primlaoft. ‘Her proven leadership skills, extensive industry knowledge, and passion for innovation make her an ideal choice to lead our company through its next phase of growth.’.
Cavassa is excited to join Primaloft and is eager to make a positive impact on the company and the industry..
‘I am honored to join Primaloft and to have the opportunity to lead such a talented team,’ said Cavassa. ‘I am committed to building on the company’s strong foundation and driving continued innovation to meet the needs of our customers and the outdoor industry as a whole.’.
Cavassa holds a bachelor’s degree in economics from the University of California, Berkeley. She is an avid skier, hiker, and SUP surfer, and she enjoys spending time outdoors with her husband and two children..
About Primaloft.
Primaloft is a global leader in research and innovative solutions in the outdoor and fashion industries. The company’s patented fabric technologies provide insulation, water resistance, breathability, and packability for garments and gear. Primaloft products are used in a wide range of applications, including apparel, footwear, sleeping bags, tents, and other outdoor gear. The company’s mission is to ‘make the outdoors better’ through its commitment to innovation and sustainable practices..
