Nike’s Downturn Was Foreshadowed by Its Key Taiwan Shoe Supplier

**Nike’s Downturn Was Foreshadowed by Its Key Taiwan Shoe Supplier**.


Nike, the sportswear behemoth, has been grappling with a significant downturn in recent months, marked by declining sales and a diminished stock value. While various factors have contributed to this slump, a closer examination reveals that warning signs were evident as early as 2022 from one of Nike’s crucial suppliers in Taiwan..

**Background: Nike’s Reliance on Taiwan’s Shoe Manufacturing Industry**.

Taiwan has long been a pivotal hub for Nike’s footwear production, with the country’s skilled workforce and robust infrastructure playing a vital role in the brand’s global supply chain. In recent years, however, Nike has faced mounting challenges in the region, including rising labor costs and geopolitical tensions..

**Warning Signs from Taiwan in 2022**.

As early as mid-2022, indicators emerged from Taiwan that Nike’s supply chain was facing significant disruptions. Ting Hsin International Group, a major shoe supplier for Nike, reported a 22.3% year-on-year decline in its revenue for the first half of the year. This sharp drop was attributed to a combination of factors, including the impact of COVID-19 lockdowns in China, the war in Ukraine, and the global chip shortage..

Moreover, Ting Hsin’s chairman, Arthur Chen, expressed concerns about the rising costs of raw materials, energy, and labor in Taiwan. These rising costs, coupled with the geopolitical uncertainty in the region, raised concerns about the sustainability of Taiwan’s shoe manufacturing industry and its implications for Nike’s supply chain..

**Nike’s Response and Subsequent Downturn**.

Despite these warning signs, Nike initially maintained its production levels in Taiwan, hoping to weather the challenges. However, as supply chain disruptions persisted and consumer demand fluctuated, Nike was forced to make adjustments. The company announced plans to reduce production in Taiwan and diversify its supply chain to other countries, including Vietnam and Indonesia..

Unfortunately, these measures came too late to prevent a significant downturn in Nike’s performance. In the fourth quarter of 2022, Nike reported a 1% decline in revenue and a 12% drop in net income. The company also lowered its full-year sales guidance, citing the impact of supply chain issues and the uncertain macroeconomic environment..


The warning signs from Nike’s key Taiwan shoe supplier in 2022 served as a precursor to the company’s subsequent downturn. While Nike initially attempted to mitigate the impact, the ongoing challenges in Taiwan, coupled with other factors, ultimately led to a significant decline in the brand’s performance. This case highlights the critical role that suppliers play in a global supply chain and the importance of proactively addressing potential disruptions to ensure business continuity and growth..

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