**True Capital Acquires Bench, Nicce, and Apparel Brands as Part of Rapid Expansion Strategy**.
**New York, NY – June 28, 2023** – True Capital Management, a leading private equity firm focused on the consumer and retail sectors, today announced the acquisition of three renowned apparel brands: Bench, Nicce, and Apparel Brands. This strategic move marks a significant milestone in True Capital’s aggressive expansion strategy and underscores its commitment to building a portfolio of iconic and innovative brands..
**Bench:**.
Established in the Philippines in 1987, Bench has become a household name in Southeast Asia, known for its edgy and fashion-forward designs. With over 1,200 stores across the region, Bench has a loyal customer base and strong brand recognition. The acquisition of Bench will significantly enhance True Capital’s presence in the rapidly growing Southeast Asian market..
**Nicce:**.
Founded in the UK in 1989, Nicce has gained a global following for its premium sportswear and streetwear. The brand’s distinctive aesthetic, which blends classic British style with contemporary influences, has resonated with fashion-conscious consumers worldwide. Nicce’s inclusion in True Capital’s portfolio will bolster the firm’s presence in the streetwear segment..
**Apparel Brands:**.
Apparel Brands, a leading manufacturer and distributor of branded apparel, owns a portfolio of popular brands including Champion, Tapout, and American Eagle. The acquisition of Apparel Brands will provide True Capital with access to a vast network of retail partners and a proven track record of success in the branded apparel industry..
