Chrome Hearts’ new Melrose Avenue store is a relatively demure building that, at the time of this writing, is not on fire. This is in stark contrast to the label’s first two outposts in the same Los Angeles retail district. Its flagship store, located a stone’s throw north, experienced two fires in three years. A smaller boutique down the street burned down just a few weeks after opening..
To be fair, retail operations on Melrose have been plagued by a series of fires in recent times. Earlier this year, a massive blaze destroyed several retail spaces, including Fred Segal, one of the area’s most prominent tenants. The cause of these fires is still unknown, and investigations are ongoing..
Despite the fire hazard, Chrome Hearts has returned to the neighborhood once again. The new store is located a safe distance from the site of its previous disasters and is designed to withstand any potential inferno. According to the label’s founder Richard Stark, the building is made of concrete and steel and features a sprinkler system that’s .
