**Macy’s Opens First Small-Format Stores in Northeast, Western Regions**.
Macy’s has expanded its reach with the opening of its first small-format stores in the Northeast and Western regions of the United States. The new stores, located in New York City, San Francisco, and Los Angeles, offer a curated selection of merchandise tailored to the unique needs of each neighborhood..
**New York City**.
Macy’s Herald Square location has welcomed a 15,000-square-foot small-format store, situated on the eighth floor of the iconic department store. This store caters to the busy and discerning clientele of Midtown Manhattan, offering a carefully edited assortment of women’s and men’s apparel, shoes, accessories, and home goods..
**San Francisco**.
In San Francisco’s vibrant Union Square neighborhood, Macy’s has opened a 12,000-square-foot small-format store. This store showcases a curated selection of contemporary and luxury brands, including Theory, Vince, and Rebecca Taylor, catering to the city’s fashion-forward shoppers..
**Los Angeles**.
Macy’s Beverly Center location in Los Angeles is now home to a 16,000-square-foot small-format store. This store offers a mix of high-end and accessible brands, catering to the discerning shoppers of the West Hollywood area. The store features a dedicated beauty department, a curated assortment of home goods, and a personalized styling service..
**A Tailored Shopping Experience**.
Macy’s small-format stores are designed to provide customers with a more intimate and personalized shopping experience. The stores feature a curated selection of merchandise that reflects the local neighborhood and customer base. The smaller size of the stores allows for a more efficient layout, making it easier for customers to find what they are looking for..
**Personalized Services**.
In addition to a curated merchandise assortment, Macy’s small-format stores offer personalized services to enhance the customer experience. Customers can schedule private styling appointments with a Macy’s stylist, who can help them find the perfect outfit or home decor pieces. The stores also offer complimentary gift wrapping and tailoring services..
**Strategic Expansion**.
The opening of these small-format stores in the Northeast and Western regions is part of Macy’s strategic expansion plan. The company aims to open a total of 50 small-format stores across the United States by 2023. These stores will complement Macy’s existing full-line department stores, offering customers a variety of shopping options..
**About Macy’s**.
Macy’s is one of the largest and most iconic department store chains in the United States. The company operates over 700 stores in 43 states, the District of Columbia, Puerto Rico, and Guam. Macy’s offers a wide range of merchandise, including apparel, shoes, accessories, home goods, and beauty products. The company also operates a successful e-commerce business..
