**Google’s New Universal Search Algorithm: A Guide for Marketers**
**Introduction:**
Google’s Universal Search algorithm is a new way for Google to search the web. It combines results from multiple sources, including web pages, images, videos, and news, into a single, unified view. This new algorithm has a significant impact on how marketers optimize their content for search visibility and ranking.
**How Universal Search Works:**
Universal Search works by leveraging Google’s Knowledge Graph, a vast database of entities and their relationships. When you type a query into Google, Universal Search looks for entities related to your query and displays results from multiple sources that are relevant to those entities.
For example, if you search for .
