**Los Angeles, CA**—Following the success of its ongoing New York City pop-up and flagship store in Tokyo’s Aoyama district, Americana menswear brand Yony unveils its new retail space at the Platform shopping center in Culver City, Los Angeles..
**The Brand Ethos**.
Founded in 2016 by Mike and Lizzie Aguayo, Yony is a menswear label that draws inspiration from the rich cultural tapestry of Americana style. Their mission is to create timeless and versatile pieces that embody the essence of the American spirit, emphasizing quality, craftsmanship, and individuality..
**The Culver City Store**.
Set amidst the bustling streets of Culver City’s Platform shopping destination, the new Yony store is a testament to the brand’s commitment to experiential retail. Spanning over 2,000 square feet, the store features a curated selection of Yony’s latest collections alongside exclusive collaborations and limited-edition items..
The interior design evokes a sense of nostalgia, with vintage furniture and artwork adorning the space. Custom-designed fixtures showcase the brand’s signature garments, from denim and workwear to shirting and accessories..
**Collections and Collaborations**.
The Culver City store offers a comprehensive assortment of Yony’s seasonal collections, including their highly anticipated Spring/Summer 2023 line. This season, the brand delves into the archives of American sportswear, reinterpreting classic silhouettes with a modern twist..
In addition to their core offerings, Yony has partnered with renowned brands such as Levi’s, Red Wing, and New Balance to create exclusive collaborations. These capsule collections seamlessly blend the Americana aesthetic with the heritage of these iconic partners..
**Experiential Retail**.
Beyond its carefully curated product selection, the Yony store in Culver City places a strong emphasis on elevating the customer experience. In keeping with the brand’s dedication to personalized service, the store team provides expert advice and styling consultations to help customers find their perfect fit and style..
**Pop-In Events and Community Engagement**.
The new store serves as a hub for Yony’s pop-in events, collaborations, and community initiatives. The brand regularly hosts workshops, trunk shows, and meet-and-greets with the designers and industry insiders..
Through these events, Yony fosters a sense of community among its customers and supporters, further establishing itself as a brand that values connection and celebrates the shared passion for Americana style..
**Conclusion**.
With its latest retail venture in Los Angeles, Yony continues its mission of bringing the essence of Americana menswear to a wider audience. The Culver City store is a testament to the brand’s dedication to quality, craftsmanship, and the exploration of the American spirit through timeless and versatile garments. As Yony expands its global footprint, the new store stands as a beacon of the brand’s commitment to experiential retail and community engagement..
