Palm Angels: From streetwear to Parisian chic
Cassidy STEPHENS
This season Demna designed long dresses with heightened shoulders for BalenciagaJunya Watanabe
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This Sunday, for Palm Angels
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It seems the stricter Palm Angels girl expresses her sensuality through leather looks. First of all in black, with coats and jackets finished with a clean edge and enhanced with buttons, zips and gold string. Leather was also present in tight trousers, long skirts or even in leggings paired with a velvet mini-skirt and a deep purple leather and faux fur jacket. Palm Angels also presented full leather looks in red and white.
A deliberate change of silhouette by the designer of the brand which is part of the New Guards Group: “Coming to Paris this season, it’s an important moment for us,” explained the designer. “It’s important for a global brand to be able to evolve. We wanted to push our women’s offer much further, but also the way we make the products. It was clearly a challenge for the whole company, but I think we succeeded.”
However, Francesco Ragazzi has not completely forgotten his codes. His men’s looks, whether leather, long coats or (especially) intricately detailed silk tracksuits, offered a more streetwear vibe, mostly paired with white sneakers with the palm tree logo. And for the women’s looks most of the models wore a hood as part of their outfit, like a neckband, which broke up the formal silhouettes. The hoods read a Parisian address: 127 rue Saint-Honoré.
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The future location of the brand’s flagship in Paris. The address was displayed on a number of pieces from the collection: a multicoloured down jacket with a large palm tree logo on the back and finished like daisy petals, a thick velvet men’s tracksuit decorated with shiny studs, or on the back of a leather jacket as well as on a unique hoodie… Given the number of pieces dedicated to the flagship store, its opening is clearly a major event.
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The Italian label will most certainly offer its clothes and shoes in the new store. But the brand has also launched a multitude of sunglasses and gold jewellery in the shape of a small palm tree, which will surely grab consumers attention.