Zalando, Amazon, Inditex lead in European cross-border fashion e-tail

Zalando, Amazon, Inditex lead in European cross-border fashion e-tail

Translated by

Nicola Mira

The European online fashion market is expected to grow by 50% by 2025, from €119 billion in 2021 to €175 billion in 2025. As a result, the e-tail channel’s share of fashion sales is expected to rise from 25% to 33%, according to a study conducted by Cross-border Commerce Europe (CCE), which has drawn up a ranking of the leading cross-border fashion e-tail sites operating in the EU. 

Current market shares for cross-border fashion e-tailers – plateforme Cross-Border Commerce Europe

According to CCE’s estimates, the share of fashion within online consumer spending is expected to increase by 2025, confirming the role of apparel as a strong driver of online spending and of cross-border sales in particular. While fashion is currently said to account for 18% of total online sales in Europe, its share could grow to 27% in the coming years. “Online shopping has grown strongly during the pandemic, and this consumer behaviour will continue to be a predominant feature in the long term, so that online sales will remain significantly above pre-pandemic levels,” stated CCE’s report.

As for e-tailers, CCE data shows that German site ZalandoAmazonInditexH&MSheinAsosAdidasBoohooPandoraVintedFarfetchLa Redoute

Interestingly, the current top-20 of Europe’s cross-border fashion e-tailers includes four players that operate a C2C model: Ebay, which is fifth in the overall ranking, Vinted, EtsyVestiaire Collective

“Allbirds, GymsharkStitch Fix

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