Launched in San Francisco in 2014, Lisa Says Gah, imagined by Lisa Bühler, has just inaugurated in the Echo Park district in Los Angeles, its first brick-and-mortar store.

A year-and-a-half after opening a pop-up shop at the West Hollywood flagdhip of Los angeles multi-brand Fred Segal
 
Designed by interior designer Adi Goodrich, whose work includes the Wine & Eggs and Dream boutiques in Los Angeles’ At Water district, the Lisa Says Gah boutique features energetic blue and pastel gray tones, a banquette area and a lemon-colored bar-counter displaying illustrations by artist Liana Jegers in a nod to San Francisco’s Golden Gate.

On the racks, Lisa Bühler displays the essence of her collections made in California, “a carefully curated selection of must-haves, easy clothes that feel cool and special pieces from designers using ethical production and high-quality essentials,” said the brand.
 
In the detail, the customers, young in their majority, find the colorful and printed universe of the designer, around pieces partly recycled and inspired by vintage.