Alo Yoga enters the Metaverse with Roblox
Alo Yoga announced on Thursday that it has teamed up with Roblox to open the virtual ‘Alo Sanctuary,’ an immersive wellness space for yoga and meditation.
Launching Thursday, the experience is available at roblox.com/aloyoga, ahead of the opening of its real-life Wellness Sanctuary at Spring Studios, launching during New York Fashion Week
The Alo Sanctuary will allow the Roblox community to experience meditation and learn more about personal wellness. The Alo Sanctuary experience takes place on an island. Upon arrival, visitors will receive a digital Warrior Yoga Mat, which they can bring into the metaverse to explore guided meditation retreats led by contemplative guide Kirat Randhawa and new daily on-demand yoga content from the Alo Moves fitness platform.
It also introduces a five-piece collection shoppable at The Alo Store located in the ‘Alo Sanctuary’ experience on Roblox. Here, users can redeem items including the iconic Goddess legging paired with the Throwback sock, the District trucker hat, the collegiate-style G.O.A.T. jacket, and two Alo logo pieces, the Ambient tank and the Renown sweatshirt.
“Our mission at Alo is to bring mind-body wellness to the world, and we are so excited to bring this to the metaverse with Roblox,” said Danny Harris, cofounder of Alo. “This first-of-a-kind partnership deepens our longstanding commitment to supporting the mental and overall health of the global community at large.”
Via its nonprofit foundation Alo Gives, Alo will also donate to mental health initiatives for every user that completes mindful movement quests through the immersive experience on Roblox.
“There is a vast variety of truly unexpected and inspiring experiences on Roblox for people of all ages, and now our community has a space to practice mindfulness and learn about the importance of meditation directly from top wellness experts,” said Christina Wootton, VP of global brand partnerships, Roblox.
“We’ve heard many powerful stories about how Roblox has served as ‘a healing platform’ and a central lifeline for our community members’ well-being. It’s extremely important to us that through this partnership with Alo we continue inspiring and promoting safe and inclusive community spaces that people can enjoy together with their friends and like-minded individuals.”
At New York Fashion Week, the experience will come to life at Spring Studios in New York City from February 12 to February 14, offering daily meditation at 11:30 am and 3:00 pm EST for the fashion community.
