CWF to develop Timberland’s children’s collections in the United States
Cassidy STEPHENS
Children Worldwide FashionTimberland
The duration of the licence has not been announced, but CWF is taking over from American brand licensing specialist Centric Brands, which has held the licenses for children’s collections from the likes of Under ArmourNautica
The first collection with an outdoor feel will be launched for spring-summer 2024 and will be aimed at children aged 3 months to 16 years. “Each piece will be made using expert craftsmanship and sustainable materials,” says the CWF group in a press release.
Pieces such as Timberland’s iconic Stratford and Benton jackets will be part of the range, which will be complemented by dungarees and technical trousers.
The signing of this new licensing agreement comes not long after the children’s fashion specialist benefited from a reinvestment of 140 million euros from its current shareholders: Arkéa Capital (the private equity subsidiary of the Crédit Mutuel Arkéa group), Raise Investissement and Dzeta Group. CWF’s portfolio includes fourteen licences such as AigleKenzoGivenchy
With a presence in 80 countries and nearly 2,500 points of sale, including 350 department stores, 70 pure players and 65 ‘Kids around’ shops (its own multi-brand concept), CWF’s sales reached 284 million euros in 2022.
For its part, the American group VF CorporationVansDickies
