Pacsun launches Fall collection at Soho flagship
Pacsun officially introduced on Thursday its Fall 2023 Collection at a launch event at its Soho flagship location in New York City.
The collection features best-selling men’s and women’s cargo pants and baggy denim silhouettes with new washes and details. The collection is also headlined by graphic tees, fleece hoodies and sweatshirts from some of Pacsun’s biggest brand partners, along with its in-house lines. Completing the collection is knitwear and outerwear.
Beverly & Beck anchors Pacun’s fashion assortment with her fall debut featuring a neutral, clean aesthetic, while PAC 1980 also continues its seasonal rollout with a line of new active onesies, dresses, skirts, and jackets.
Pacsun also introduced a handful of new brands with special capsule collections and collaborations from Bricks & Wood, Overtime, Free & Easy, Gardens & Seeds, and Circulate Marketplace.
“For Fall 2023, we’re seeing a big demand for baggy denim and cargos, layering pieces and graphic tees and fleece, with a neutral color palette across the men’s and women’s categories,” said Richard Cox, VP of men’s and global partnerships at Pacsun.
Addie Rintel, vice president of women’s merchandising & design at Pacsun, added: “We are thrilled to introduce our Fall 2023 Collection, which reflects the spirit of the season. Back-to-school marks an exciting time for our community, and we’re offering a wide range of styles that incorporate the latest trends, colors and aesthetics for all.”
The immersive bodega-style consumer event featured experiential pop-ups and customized product offerings from the likes of Beverly and Beck, Reebok
Beverly and Beck hosted a floral station and gave out complimentary flower bouquets with apparel purchases and guests received a reusable water bottle with PAC 1980 purchases. Meanwhile, a DIY station featuring Reebok offered complimentary sneakers to the first 150 guests and allowed them to customize their favorite sneakers.
