Hera names rapper J Fado as first global ambassador

Hera names rapper J Fado as first global ambassador

UK streetwear brand Hera Clothing has appointed its first global ambassador — British rapper J Fado. It’s part of the label’s “new journey to create and foster meaningful relationships with ambassadors who represent the diverse and ever-changing cultural make-up of the UK and beyond”.

J Fado/Hera

That new direction has been happening since control of the brand was acquired late last year by ex-Gymshark

The company said that the new link-up will “see J Fado become part of the Hera family; from working on campaigns together, being involved with the design processes of upcoming collections, and being dressed exclusively by the label”.

He has several hit singles to his name, as well as a growing number of Instagram

Chief Brand Officer Georgia Richardson said: “Our mission as a brand is to support a range of ambassadors from diverse backgrounds, with different skills and creativity, empowering them to chase the things they want in life and explore what they’re passionate about. That’s why we’re delighted to have J Fado on board.

“Hera believes in J’s energy, passion and attitude for the music industry, and we are thankful to support a young British emerging artist in the early stages of his career. For us, it’s not just about collaborating with huge names in industries, instead, we want to find people who share our vision, and have drive and passion in their chosen fields — people we can grow with and build meaningful relationships.’’

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