PUMA has appointed Javier Ortega as General Manager for Europe, effective immediately. In this role, Ortega will be responsible for the company’s strategic growth and commercial performance in the European region..
Ortega brings over 25 years of experience in the sporting goods industry to PUMA. He previously held senior positions at Adidas, where he was responsible for the company’s business in Southern Europe, and at Nike, where he led the brand’s operations in Latin America..
Ortega will be based in PUMA’s European headquarters in Herzogenaurach, Germany. He will report directly to PUMA CEO Bjørn Gulden..
“Javier Ortega is a highly respected and experienced leader in the sporting goods industry,” said Gulden. “His deep understanding of the European market and his proven track record in driving growth make him the ideal person to lead our business in this important region.”.
Ortega said he is excited to join PUMA and lead the company’s growth in Europe. “PUMA is a dynamic and ambitious brand with a strong heritage in sport,” said Ortega. “I am confident that we can continue to build on this success and drive future growth in the European market.”.
**About PUMA**.
PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 70 years, PUMA has been a pioneer in the sporting goods industry, delivering performance and style to athletes, teams and sports enthusiasts around the world. PUMA sponsors some of the world’s most renowned athletes and teams, including Neymar Jr., Antoine Griezmann, Sergio Agüero, Romelu Lukaku, Borussia Dortmund and Manchester City. PUMA is headquartered in Herzogenaurach, Germany, and employs more than 13,000 people worldwide..
