**Google News Branded Content Update**
**What’s changing?**
Starting in April 2023, Google News will begin labeling branded content in order to provide users with more transparency and context about the content they are reading.
**What is branded content?**
Branded content is any content that is created by or on behalf of a brand or organization and is intended to promote that brand or organization. This can include articles, videos, infographics, and more.
**How will branded content be labeled?**
Branded content will be labeled with a .
