German sportswear giant Puma has announced a new collaboration with Ethiopian fashion brand Lemlem, founded by supermodel Liya Kebede. The partnership aims to celebrate African culture and empower local artisans..
The collaboration will feature a collection of footwear, apparel, and accessories inspired by the vibrant colors and traditional textiles of Ethiopia. The pieces will be designed by Kebede and her team at Lemlem, known for their use of sustainable materials and ethical production practices..
Puma’s Creative Director, Heiko Desens, expressed his excitement about the collaboration, saying, ‘We are thrilled to partner with Lemlem and Liya Kebede on this unique project. Lemlem’s commitment to sustainability and empowerment aligns perfectly with our values at Puma, and we believe this collection will be a true celebration of African culture.’.
Liya Kebede, the founder and creative director of Lemlem, said, ‘I am so proud to collaborate with Puma on this collection. It is a dream come true to share the beauty and craftsmanship of Ethiopian textiles with a global audience. This partnership will not only showcase the incredible talent of our artisans but also create opportunities for them to grow and thrive.’.
The Puma x Lemlem collection will be available in Puma stores and online from Spring 2023. The collection will include a range of footwear styles, from sneakers to sandals, as well as apparel pieces such as t-shirts, hoodies, and pants. Accessories like hats and bags will also be part of the collaboration..
The collaboration between Puma and Lemlem is a significant step towards increasing representation and diversity in the fashion industry. It highlights the growing recognition of African fashion and the importance of supporting local artisans and businesses..
Here are some key details about the Puma x Lemlem collaboration:.
* The collection is inspired by the vibrant colors and traditional textiles of Ethiopia..
* The pieces are designed by Liya Kebede and her team at Lemlem..
* The collection includes footwear, apparel, and accessories..
* The collection will be available in Puma stores and online from Spring 2023..
* The collaboration aims to celebrate African culture and empower local artisans..
Overall, the Puma x Lemlem collaboration is an exciting and meaningful partnership that celebrates African culture, promotes sustainability, and empowers local artisans..
