Happy Socks, the Stockholm-based sock and underwear brand, has appointed Alexander Meyer as its new CEO, effective immediately. Meyer succeeds Mikael Söderlindh, who has led the company since 2008 and will now transition to a newly created role as executive chairman of the board.
Happy Socks’ announcement emphasized Meyer’s deep experience in the fashion industry and his strong leadership skills, which are expected to drive the company’s ambitious growth plans. Meyer has held leadership positions at several leading fashion brands, including Lacoste, Calvin Klein, and Tommy Hilfiger. At Tommy Hilfiger, he served as Global Chief Commercial Officer, spearheading the brand’s global expansion and omnichannel strategy.
Mikael Söderlindh, the outgoing CEO, expressed confidence in Meyer’s abilities and enthusiasm for the Happy Socks brand. He said, ‘I am proud of what we have built at Happy Socks, and I am excited to see what the future holds under Alexander’s leadership. His experience and vision will be invaluable as we continue to innovate and expand our global presence.’
Alexander Meyer, the incoming CEO, expressed his gratitude for the opportunity and his commitment to building on Happy Socks’ strong foundation. He said, ‘I am honored to join the Happy Socks family and lead this iconic brand into its next chapter. I believe that Happy Socks has incredible potential, and I am eager to work closely with the team to drive further growth and innovation.’
Happy Socks, founded in 2008 by Mikael Söderlindh and Viktor Tell, has made a name for itself with its colorful and playful designs. The brand operates over 100 stores globally and has established a strong presence in the international market. In 2022, Happy Socks reported a turnover of approximately €100 million, driven by strong sales across its retail, wholesale, and online channels.
The appointment of Alexander Meyer as CEO marks a new era for Happy Socks as the company looks to strengthen its position in the global fashion landscape. With Meyer’s expertise and vision, Happy Socks aims to continue its growth trajectory and further solidify its reputation as a leading lifestyle brand..
